Donald Jobs |
service@qiaobutang.com |
No.67, Lane123, Job Road, Job District, Shanghai, China, 200070 |
(+86) 138-0013-8000 |
SPORTS MARKETING EXPERIENCE |
|
Citizens Financial Group |
2/2010 - Present |
Sponsorship Marketing Consultant - Citizens Bank Park |
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Report directly to Senior Vice President of Marketing. |
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Advise Citizens Bank on implementation of marketing programs for $95 million naming rights sponsorship. |
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Plan and execute marketing initiatives including Ballpark Bankerscasting call, Citizens 7multi-media campaign, Surprise & DelightATM coupon promotion, and Colleague Appreciation Week. |
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Serve as liaison between Citizens Bank Sponsorship Marketing Team and Philadelphia Phillies executives. |
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Collaborate on inaugural year strategic marketing with partners including Major League Baseball, Aramark, McDonald’s, Velocity Sports & Entertainment, Arnold Communications, and Don Jagoda Associates. |
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New England Patriots |
4/2011 - 1/2011 |
Corporate Sales Executive |
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Aggressively prospected companies with local presence for marketing partnership opportunities. |
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Created and sold unique sponsorships including media, signage, promotional rights and hospitality. |
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Forged and cultivated relationships with business decision-makers throughoutlife of partnership. |
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Achieved sales force team goal of NFL-record $40 million in sponsorship sales. |
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Achieved sales force team goal of NFL-record $40 million in sponsorship sales. |
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Corporate Sales Executive – New England Revolution |
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Created and executed marketing initiatives to promote sales and awareness of inaugural MLS season |
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Designed and implemented strategies to increase sales of NFL and MLS hospitality opportunities. |
|
Boston Red Sox |
2/2010 – 8/2010 |
Group Sales Representative |
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Targeted community, civic, and professional organizations for sale of Fenway Park group tickets. |
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Marketed 600 Club luxury seating to regional businesses. |
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World Cup USA |
1/2010– 2/2010 |
Sales Representative |
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Marketed luxury packages to World Cup Soccerevents across all host venues nationwide. |
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Generated one-quarter million dollars in sales volume by creating and implementing marketing strategies. |
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New Boston Garden Corporation |
5/2009- 1/2009 |
Sales Executive |
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Generated revenue of $10 million through sales of the FleetCenter’s Premium Seating program. |
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Planned, designed and implemented marketing outreach programs, including direct mail and print material, identifying and penetrating specific target markets. |
EDUCATION |
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Boston College, Carroll Graduate School |
2012 |
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Masters in Business Administration, Marketing & Finance Concentration |
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Graduate Assistant, Organization Studies Department |
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University of Pennsylvania, The Wharton School |
2007 |
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Bachelor of Science in Economics, Marketing Concentration |
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